In today's world, any and everything ends with your presence in social media. This is particularly true for businesses, industry leaders, and athletes. So capitalizing on every avenue of social media is more as important as remembering ones name because if your not involved in it, no one will care who you are.
For over three weeks, I followed every avenue of ESPN's Adam Schefter in order to observe is social media tendencies and presence. I found Adam's presence in the social media world to be hot and cold but with so much room for improvements. His name is known and his work is amazing, but there are other ways to dominate his presence within the industry. Check out this video and see what I came up with!
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