From Rags To A Super Bowl...

            It was only a few months ago that the state of the National Football League was in disarray and a cloud of confusion lured over the hearts of fans. But with the breakthrough of the Collective Bargaining Agreement, and the first play from scrimmage, this season for NFL fans, players, and owners has been a true rollercoaster without much safety harnesses. And now, we can set our sails on the biggest game of the year, the Super Bowl.  

            Although every Super Bowl has its own drama and theme attached to its build up, this Super Bowl however, has a unique competitive make-up that the past could not have scripted itself. The New England Patriots and the New York Giants will be playing for the title this year and both share a familiar past in recent Super Bowl history. If you can recall in 2008, the New England Patriots were on their way to an undefeated season before they ran into the Giants in the Super Bowl and suffered the most important loss of their incredible season. And unlike most Super Bowl matchups, this rematch has an interesting tale behind it that will leave most fans forgetting about the devastating idea of never having a 2011 NFL season. Seems too good to be true, or perhaps it is an entertainment force of nature that knows how to capture the hearts and minds of its fans.

            The NFL has done something that most companies, organizations, or corporations can ever imagine, and that is to damage their customer’s trust, only to later rebuild their product that was focused on reconnecting with their fans and television sponsors in order to bring forth a better and stronger product. This weeks Super Bowl will give proof to this because the league has brought this year’s Super Bowl to life within the fans and their football experiences. For example, this season alone has brought forth more Super Bowl sweepstakes and prize give-a-ways than the last three years combined. More sponsors have joined the NFL in hopes to ride the momentum train straight to top of the media and sports world. This is no longer a game played by great athletes; instead, this is a dynamic force of entertainment that most people find hard to resist. And come Sunday’s kickoff, this force will reach new levels of sports, media, and entertainment.   

Check out this link below in order to learn more about this years Super Bowl:

http://www.nfl.com/superbowl/44